Aprilaire Yellow Pages Trademark Listings Program

Putting Your Name Right Where It Needs to Be

Aprilaire has partnered with TMP Worldwide, the world's largest Yellow Pages agency to offer you an Aprilaire Trademark listing(s) at a fraction of the cost of a regular listing

The Aprilaire Yellow Pages program allows dealers to advertise in local yellow pages at national rates - allowing you to realize a savings of up to 90%! What this means is that a trademark ad that may have cost $1,200 may now only be about $250 to place.

The Aprilaire Yellow Pages program allows dealers to advertise in local yellow pages at national rates - allowing you to realize a savings of up to 90%! What this means is that a trademark ad that may have cost $1,200 may now only be about $250 to place.

A dealer placing an ad on their own in Madison, WI, for example, would pay $6,132 to place a trademark ad under all 3 headings in the SBC Madison/Dane County Yellow Pages. Under Aprilaire's national Yellow Pages Program, however, the dealer's investment would be $516 a year - that's about a 91% savings!

A consumer looking in the yellow pages for IAQ products won't look for you under heating and cooling headings. List your Aprilaire trademark ad under Humidifiers, Air Cleaning & Purifying Equipment, or Indoor Air Quality Products or in all 3 - TMP will even give you a further discount if you place an ad under all 3 headings listed above!

Quick FAQ's:
1. To qualify for the discounted Aprilaire trademark ad rate through TMP, trademark ads must:

  • Show the Aprilaire Logo
  • Have a few bullets on product benefits
  • Be placed under headings for Air Cleaning & Purifying Equipment, Humidifiers, and/or Indoor Air Quality Products

2. This offer is available in directories published by SBC, Verizon, Bell South, Dex Media, and Yellow Book USA, the nation's 8 largest publishers.

What You Should Know About The Yellow Pages:

  • The average trademark ad placed by HVAC dealers delivers an ROI of 88 to 1
  • Usage: 90% of adults referred to the Yellow Pages in the last 12 months
  • Yellow Pages has the lowest cost-per-thousand of any other major media
  • Results: The Yellow Pages is used monthly by 76% of household users, and 85% of references result in a purchase


Source: Statistical Research, Inc. 2003

To find out more or to get started, contact your TMP Representative today at 800-558-6966.