If You Quote It, Sales Will Come
As the housing market continues to show signs of decline, it means fewer and fewer opportunities for heating and cooling installations. It is now more critical than ever for contractors to take full advantage of each and every touch point with their customers. One easy and effective way to do this is to discuss IAQ issues at every in-home visit, and include comfort accessories on every quote.
Neither complicated nor revolutionary, this strategy is simply an industry best practice proven successful time and again. And, the results can be phenomenal. Consumer research shows that at least 30 percent of customers will purchase comfort accessories, if they are quoted. That means there is an opportunity to generate additional revenue from nearly one out of every three sales and service calls.